behind the cute and playful, yet sexy and sophisticated world of
"tokidoki" will be gracing our shores.
"tokidoki" means "sometimes" in Japanese. Simone Legno chose
"sometimes", because everyone waits for moments that changes
one's destiny. By simple change or meeting a new person, tokidoki
is the hope, the hidden energy everyone has inside, that gives us
the strength to face a new day and dream something positive, that
something magical will happen to us.
Tokidoki started as a personal website a few year ago - Simone's
diary, a portfolio of sorts, and a place in which a display his art
and soul. In early 2003, Simone received a very tokidoki e-mail,
the Co-Founder of Hard Candy Cosmetics and her husband, two
serial entrepreneurs, had seen his website and fallen in love with
it. Upon a meeting in Los Angeles, they offered Simone and
amazing offer: move from Rome to Los Angeles and build tokidoki
into a brand to share with the world!
Since then, the lifestyle brand tokidoki has featured a wide range
of popular products, including shirts, jewellery, designer toys and
skate decks. The art of tokidoki is also recognized throughout the
world from his collaborations with brands such as LeSportsac,
Onitsuka Tiger, Hello Kitty and Forinara, just to name a few.
As one of the most popular figures in pop-culture today, Simone
was also commissioned to design the creative concept for the
Mercedes-Benz Fashion Week in LA (2005), as well as the Pool
Tradeshow in Las Vegas (2006).
Japanese Art
Pretty Girl
Fun
Handbag (Foresta Gioco)
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Hello Kitty
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